STRATEGIC LUXURY GROUP
STRATEGIC LUXURY GROUPDUBAI

THE HOLDING ENTITY

Strategic Luxury Group

STRATEGIC
LUXURY GROUP

Dubai · GCC

SLG · DUBAI01 / 11
AL ASLAN SLG BRAND

THE CREATIVE PRACTICE

Al Asl

CREATIVE
EXECUTIVE SEARCH

الأصل · an SLG brand

AL ASL · AN SLG BRAND01 / 11

The Gulf is the

THE HOLDING ENTITY

Specialists in international luxury leadership.

future of luxury.

THE CREATIVE PRACTICE

Built for the rarest talent it will need.

STRATEGIC LUXURY GROUP02 / THE ENTITY

THE HOLDING ENTITY

Trade in intelligence, not services.

One entity, four disciplines. Boards, principals and ExCo across the commercial spine of luxury.

Four disciplines — Authority, Universe, Architecture, Foresight.
Board, CEO and ExCo. Commercial, digital, operations, people.
Assessed on record, lineage and judgement, against the Threshold of Admission.
AL ASL02 / THE PRACTICE

THE CREATIVE PRACTICE

The same standard, a different market.

The maisons, studios and institutions where a creative decision sets what a thing means before anyone operates it.

Four offerings — the Brief, Search, Studio, the Read.
Fashion and luxury, interiors and architecture, art and culture, real estate, food and beverage.
Assessed portfolio-led — the work is the evidence — against the same threshold.
STRATEGIC LUXURY GROUP03 / AUTHORITY

01 · BOARD, CEO AND EXCO

Leadership, composed.

Retained where the wrong appointment is existential. SLG does not fill seats — it composes the leadership an organisation will be judged by, and establishes its proof before a name is advanced.

SLG | PROVENANCE

Senior search at board, CEO and ExCo level, governed by the Six Codes of Judgement and the Threshold of Admission. Lineage, judgement and record are authenticated before a candidate is put forward.

AL ASL CREATIVE EXECUTIVE SEARCH

Creative leadership across fashion and luxury, interiors and architecture, art and culture, real estate, and food and beverage — assessed on the body of work, against the same threshold.

MANDATES, BY DISCIPLINE

CEO, CFO, COO, GM, regional management, HR — Chief Executive Officer · Chief Financial Officer · Chief People Officer · CEO MENA · EMEA GM · Managing Director · Head of Family Office

Commercial, digital, merchandising, planning — Chief Commercial Officer · Chief Merchant · Chief Digital Officer · Chief Customer Officer · VP E-Commerce · VP Brand Marketing

Design, product, technical, supply chain, art direction — Chief Creative Officer · Art Director · Chief Brand Officer · Chief Atelier · Head of Technical · SVP Sustainability · VP Product

DURABILITY OVER VELOCITY JUDGEMENT OVER FLOW PROOF BEFORE PERSON AUTHORSHIP BEFORE AVAILABILITY
SLG · DUBAI03 / 11
STRATEGIC LUXURY GROUP04 / PROVENANCE

THE APPROACH · THE DIFFERENTIATOR

Provenance is the origin of a decision.

In luxury, provenance establishes the origin and authenticity of an object. Applied to leadership, it establishes the origin and integrity of executive decision-making. Product provenance protects brand value; decision provenance protects enterprise value.

WHAT IT IS

The structured capture of leadership judgement over time — the evidence of how decisions were made, under what conditions, and with what long-term consequence.

A candidate is read against the projects they actually shaped: an anchor mandate plus two or three others that formed their career. Each is referenced with the people who were in the room, so the record is corroborated rather than narrated.

A candidate likely to meet an undefined need — or the one who has already executed the mandate you are describing?

THE PROCESS

01

Calibration. The business case is established with the client, and the points of the model that will produce a verifiable candidate are identified.

02

Analysis. The market is mapped against that case — actively, where the client names a project, or passively, where the brief is defined by brand, market or discipline.

03

Timeline. The elements, people and decisions of the named projects are established with the candidate, in sequence.

04

Corroboration. Research extends to the teams and individuals involved — dynamics, roles, timing — and identifies parallel projects across adjacent industries.

WHAT IT CHANGES

The anchor point becomes the business objective rather than the candidate. The decision is evidenced by people who were there. And the reading returns a map of how the work was actually done — including whether the team already exists inside the organisation.

WHERE IT SITS IN THE SEARCH

01
The brief
Examination of the role
02
Identification
Through the network
03
Outreach
Selective engagement
04
Provenance
The reading, corroborated
05
Delivery
Candidates, in context
SLG · DUBAI04 / 11
AL ASL05 / THE PROPOSITION

A BRAND OF STRATEGIC LUXURY GROUP

Creation is the origin.

A brand can be run well for a decade and mean nothing new at the end of it. Operations protect what a brand is. Creative leadership decides what it becomes — which is why the appointment cannot be assessed on a record of employment.

الأصل · THE ORIGIN · CREATIVE EXECUTIVE SEARCH

Al Asl
ORIGIN BEFORE OUTPUT PROOF BEFORE PERSON JUDGEMENT OVER FLOW
AL ASL · AN SLG BRAND05 / 11
AL ASL06 / THE PRACTICE

ONE PRACTICE · FOUR OFFERINGS

One practice, four offerings.

The Brief defines the problem; Search composes the leadership; Studio builds beneath it; the Read holds the field.

01

The Brief

The problem, before any names

The written brief
The constraint set
Viability finding
02

Search

Creative leadership, retained

Creative and brand direction
Design and image leadership
Atelier and studio heads
03

Studio

The team beneath the director

Studio design and shape
Succession within the studio
Post-appointment build
04

The Read

The creative field, mapped

Creative universe mapping
Tenure and movement data
Published papers
ORIGIN BEFORE OUTPUT PROOF BEFORE PERSON JUDGEMENT OVER FLOW AUTHORSHIP BEFORE AVAILABILITY
AL ASL · AN SLG BRAND06 / 11
AL ASL07 / AREAS

FIVE AREAS · THE ROLES THIS PRACTICE IS BUILT FOR

Mandates, by area.

Wherever a creative decision sets what a thing means before anyone operates it — and the leadership that has to hold it once it does.

01

Fashion and luxury

Creative Director · Artistic Director · Chief Brand Officer · Design Director · Chief Retail Officer · Chief Atelier

02

Interiors and architecture

Design Principal · Studio Director · Head of Interiors · Design Director

03

Art and culture

Artistic Director · Chief Curator · Head of Programming · Exhibition and Design Lead · Costume Director · General Manager · Managing Director

04

Real estate

Design Director · Head of Placemaking · Head of Partnerships · Architecture, all levels

05

Food and beverage

Concept Director · Creative Director · Culinary Director · Executive Chef · General Manager · Partnerships Director

AL ASL · AN SLG BRAND07 / 11
AL ASL08 / THE READING

PORTFOLIO-LED ASSESSMENT

The work is the evidence.

The assessment reads the body of work with the person who made it, criterion by criterion, with the evidence set beside each judgement. A record of employment cannot show any of it.

01

Authorship

Made, or inherited

Evidence: the first collection after arrival, and the last one before leaving.

02

Range

Does it hold under constraint

Evidence: the commercial lines and the entry price points, not the show pieces.

03

The Studio

Who they convened

Evidence: who they hired, and where those people are now. The alumni, traced.

04

Contradiction

Aesthetic against the P&L

Evidence: the season they conceded, and what they protected instead.

THE CONVICTION

The work, not the CV.

THRESHOLD OF ADMISSION

The same threshold SLG applies.

AL ASL · AN SLG BRAND08 / 11
STRATEGIC LUXURY GROUP09 / THE DIFFERENCE

SAME ENTITY

What differs.

MARKET

Global corporations, private equity, investment portfolio businesses, family offices, boards

THE EVIDENCE

Record, lineage, judgement under ambiguity

AL ASL09 / THE DIFFERENCE

SAME STANDARD

What holds.

MARKET

Maisons, studios, institutions, developers, groups

THE EVIDENCE

The body of work — authorship, range, studio, contradiction

STRATEGIC LUXURY GROUP10 / PRINCIPAL AND CONTACT

FUTURE CONSUMER · LUXURY

Catherine Broome.

Executive Director at Strategic Luxury Group. Senior executive search and strategic advisory across the global fashion and luxury sectors — partnering with founders, family owners, CEOs, boards, sovereign wealth funds and private equity on confidential leadership appointments and organisational design.

FORMATION

Formative years in Milan and London, working closely with European luxury craftsmanship, designer-led maisons and family-owned heritage brands. Combined with exposure across the GCC, Europe and Asia — cultural fluency and discretion in complex cross-border environments.

FOCUS

Confidential senior leadership appointments and organisational design. C-suite and executive mandates across creative, product, technical, supply chain, commercial, digital, merchandising, finance, operations, ESG and people functions.

DIFFERENTIATOR

Embedded European luxury exposure combined with deep GCC market experience and full value-chain understanding — bridging heritage craftsmanship with modern innovation, particularly within experiential retail and HNWI ecosystems.

ENQUIRY

Engagements are taken directly. Entered by private referral.

catherine@strategic-luxury.com
DURABILITY OVER VELOCITY JUDGEMENT OVER FLOW PROOF BEFORE PERSON AUTHORSHIP BEFORE AVAILABILITY
SLG · DUBAI10 / 11